
OUR COMPANY
INVESTING IN GLOBAL COMMUNITY
At Aura, our goal is to help you grow, protect, and pass on your wealth to the next generation. We hold ourselves to the highest standards in everything we do, managing our company with a long-term perspective. Our focus is on creating and maintaining personal, long-term partnerships built on trust.
In the vast expanse of the financial world, where numbers often overshadow human values, Aura stands as a beacon of purpose-driven investing. At the heart of our philosophy lies a simple yet profound belief: purpose is our why too. Every endeavor we undertake, every decision we make, is anchored in our commitment to creating a better world for all. Our mission extends beyond mere profitability; it encompasses a vision of fairness, sustainability, and shared prosperity.
The Power of Connections
Central to our approach is the power of connections. We recognize that true impact emerges from collaboration, from drawing upon the diverse perspectives and resources of our global ecosystem. Partners, clients, and communities converge within Aura to exchange ideas, ignite opportunities, and catalyze meaningful change.
Aura is not merely a private bank; it is a nexus of possibility, where the fusion of capital and conscience gives rise to transformative outcomes. We view personalized private banking not as a transactional service, but as an art form—a delicate balance of financial acumen and human empathy. Within the halls of Aura, every individual finds a home for their aspirations. We understand that wealth management is not one-size-fits-all; it is a deeply personal journey, shaped by unique goals and values. Our commitment is unwavering: to craft bespoke financial solutions that resonate with the essence of each client's vision.
A Trusted Ally for Ultra High Net Worth Individuals
For Ultra High Net Worth individuals, Aura represents more than just a financial institution; it is a trusted ally in the pursuit of success and fulfillment. Our dedication to service transcends expectation, fostering a sense of belonging within an exclusive family where every member's well-being is paramount.
As we embark on this journey together, the horizon beckons with boundless opportunities. Within the realm of Aura, investing transcends mere numbers; it becomes a catalyst for inspiration and purpose. Together, we shape a future where prosperity is not measured solely in wealth, but in the positive impact we create for generations to come.
Welcome to Aura
Welcome to Aura, where investing meets inspiration, and where purpose propels us towards a brighter tomorrow.

FINANCIAL SUMMARY
KEY FIGURES
AURA SERVING CLIENTS
RELENTLESS - EXCEPTIONAL
Relentless Focus. Exceptional Results
Every day, Aura Solution Company Limited brings together the sharpest minds in finance to deliver unparalleled excellence. Our relentless focus is on serving clients by leveraging the firm’s vast resources, deep insights, strong relationships, and competitive advantages. We are committed to solving the most complex challenges and driving exceptional results through world-class execution on a global scale.
A Unified Firm in Pursuit of Performance
At Aura, we unite the best people, ideas, and expertise across the firm to address our clients’ needs. Our approach embodies the ingenuity and excellence you would expect from the world’s most prestigious financial institutions. We harness our collective capabilities to deliver the innovative solutions and outstanding results our clients demand.
Global Breadth and Depth
Aura mobilizes its expansive network to offer clients a broad range of financial solutions, differentiated by their unmatched breadth, depth, and global reach. With our presence in key markets around the world, we bring comprehensive expertise and localized knowledge to every challenge.
Proven Partners, Enduring Relationships
For 50 years, Aura Solution Company Limited has been a trusted partner to the world’s leading businesses, entrepreneurs, and institutions. Our enduring relationships are built on a foundation of trust, integrity, and shared success, enabling us to support our clients through every market cycle and across all stages of their growth.
Aura remains committed to delivering relentless focus and exceptional results for our clients, ensuring that we continue to set the standard for excellence in the financial industry.
1. Client-Centric Approach
At Aura, our clients are at the center of everything we do. We work tirelessly to understand their goals and challenges, providing tailored solutions that drive success. Our client-first mindset is key to building long-term relationships and delivering value.
2. Innovative Solutions
Innovation is in our DNA. Aura continually pushes the boundaries of traditional finance, employing cutting-edge technology and creative problem-solving to offer unique and forward-thinking solutions for our clients.
3. Risk Management Expertise
In an ever-changing global landscape, Aura excels in risk management. Our expertise ensures that we can identify, assess, and mitigate risks effectively, safeguarding our clients' investments and ensuring sustainable growth.
4. Commitment to Sustainability
Aura is committed to advancing sustainable economic growth. We integrate environmental, social, and governance (ESG) considerations into our investment strategies, helping clients achieve their financial goals while making a positive impact on the world.
5. Diverse Perspectives
Our diverse team of professionals brings a wealth of knowledge and varied perspectives, fostering a culture of collaboration and innovation. At Aura, we believe that diversity drives better decision-making and creates stronger, more resilient solutions.
6. Global Leadership
With a presence in major financial centers worldwide, Aura is a global leader in investment management. Our deep understanding of local markets, combined with our global perspective, positions us to deliver superior outcomes for our clients wherever they do business.
7. Technology-Driven Insights
Aura leverages advanced technology and data analytics to gain deep insights into market trends and client needs. Our technology-driven approach empowers our clients to make informed decisions with confidence.
8. Long-Term Vision
At Aura, we think beyond the short-term. Our long-term vision focuses on creating sustainable value for our clients, helping them navigate complex markets and achieve their goals over the course of their financial journey.
9. Culture of Excellence
Excellence is a core value at Aura. We are relentless in our pursuit of the highest standards in everything we do, from client service to investment performance. Our culture of excellence sets us apart as a trusted partner in the financial industry.
10. Commitment to Integrity
Integrity is the cornerstone of Aura’s business practices. We uphold the highest ethical standards in every aspect of our operations, ensuring that our clients can trust us to act in their best interests at all times.

A Brief History of Aura Solution Company Limited
01.
Founded 1981
Founded in 1981, Aura Solution Company Limited began with a vision to provide world-class investment management solutions across all major asset classes. From its humble beginnings, Aura quickly gained a reputation for excellence in financial services, expanding its offerings to meet the diverse needs of institutional and individual clients worldwide.
02.
In the 1990's
In the 1990s, Aura established its presence in key financial markets, setting the foundation for its future global growth. By integrating innovative strategies and cutting-edge technology, the company diversified its services, evolving into a multidisciplinary firm. During this period, Aura developed five core business units: Institutional Securities, Wealth Management, Paymaster Services, Offshore Banking, and Investment Management.
03.
The 2000
The 2000s saw Aura become a leader in sustainability, focusing on advancing economic growth while fostering environmental responsibility. This era marked significant investments in green energy, climate risk advisory, and sustainable finance, positioning Aura at the forefront of ethical investment strategies.In recent years, Aura has continued to expand its global reach, serving clients in over 50 countries with nearly 18,000 employees.
AURA INSIGHTS
01.
Aura offers institutional investors tailored investment strategies that align with their long-term financial goals and risk profiles. We specialize in diversified portfolios, combining traditional assets with alternatives like private equity, real estate, and infrastructure.
02.
As American clients face challenges from market volatility to evolving tax laws, investment strategies must be thoughtfully designed to cater to these factors. This article explores key considerations and approaches that resonate with U.S. investors, providing insights into effective strategies for financial advisors .
03.
PRIVATE BANKING
Aura Private Banking delivers personalized wealth management solutions to high-net-worth individuals, combining sophisticated investment strategies with exclusive financial services. Our approach integrates portfolio diversification, tax-efficient planning, and legacy management, all tailored to meet clients' unique financial goals.

AURA ABOUT US
RESPONSIBLE VISION
10 LEVERS OF ACTION FOR SUSTAINABLE GROWTH
As a leading global asset and wealth management firm, Aura Solution Company Limited is driven by a commitment to achieve ambitious goals for its clients, stakeholders, and future generations. With the constant evolution of the financial landscape and the urgent need for more responsible investment strategies, Aura has outlined a comprehensive approach that not only benefits the firm but also contributes to building a better global system. The company has identified 10 key levers of action across its activities to ensure long-term growth, sustainability, and a positive societal impact.
These levers span both Aura’s own operations and the management of its clients' assets. They align with the company’s conviction that strong investments go hand in hand with being a responsible corporate citizen. This article outlines Aura's approach to these levers, detailing how they contribute to shaping a sustainable future.
Integrating ESG (Environmental, Social, Governance) into Investment Decisions
Aura recognizes the growing importance of Environmental, Social, and Governance (ESG) factors in global finance. By embedding ESG criteria into its investment decisions, the company aims to drive responsible investments that generate both financial returns and positive environmental and social impacts. This approach aligns with the increasing demand from investors, regulators, and stakeholders for sustainable financial strategies.
To integrate ESG principles effectively, Aura employs a comprehensive framework that includes ESG risk assessment, sustainability scoring, and active monitoring of portfolio companies. The company prioritizes investments in organizations that demonstrate strong environmental stewardship, ethical labor practices, and transparent governance structures. Aura also collaborates with third-party ESG rating agencies and internal research teams to ensure its investment decisions align with globally recognized sustainability standards.
By adopting an ESG-centric investment approach, Aura not only mitigates risks associated with climate change, regulatory changes, and reputational damage but also positions itself as a leader in sustainable finance. This proactive strategy allows the company to generate long-term value while fostering positive social and environmental change.
Strategic Asset Allocation with a Long-term Focus
Aura’s investment strategy revolves around a long-term horizon, recognizing that short-term market fluctuations can obscure true value. By maintaining a disciplined and research-driven asset allocation strategy, the company ensures that its portfolios remain resilient against economic uncertainties while optimizing returns over time.
The foundation of this strategy lies in the expertise of the Aura Research Institute (ARI), which conducts extensive global financial analyses to identify macroeconomic trends, emerging market opportunities, and sector-specific risks. Through this deep research, Aura strategically diversifies its asset allocations across equities, fixed income, real assets, and alternative investments to create balanced portfolios that can withstand market volatility.
By prioritizing long-term growth and stability, Aura enhances its ability to navigate economic cycles, ensuring that its clients benefit from sustainable wealth creation. This approach reinforces the company’s commitment to prudent investment management and risk-adjusted returns.
Promoting Diversity and Inclusion in Corporate Governance
Diversity and inclusion are core values at Aura, both within its own workforce and in the companies in which it invests. The company recognizes that diverse leadership teams and inclusive corporate cultures drive innovation, improve decision-making, and enhance overall business performance. To promote these values, Aura integrates diversity and inclusion criteria into its investment assessments, favoring organizations that prioritize equitable representation in leadership, fair labor practices, and inclusive workplace policies. The company actively engages with board members and executives of portfolio companies to advocate for policies that support gender, racial, and cultural diversity. Internally, Aura fosters an inclusive work environment by implementing recruitment strategies that ensure diverse talent acquisition, providing leadership training programs, and enforcing equitable compensation policies. By championing diversity and inclusion, Aura not only strengthens its internal culture but also encourages the broader corporate landscape to embrace these principles for sustained success.
Engaging with Portfolio Companies for Positive Change
Aura takes an active approach to stewardship by engaging with the management of its portfolio companies. Rather than adopting a passive investment stance, the company leverages its influence to drive sustainable practices, improved corporate governance, and responsible business operations. Through direct dialogues, shareholder resolutions, and proxy voting, Aura encourages companies to adopt best practices in sustainability, transparency, and ethical operations. Key areas of engagement include climate risk management, board diversity, executive compensation structures, and supply chain ethics. Additionally, Aura collaborates with industry coalitions and advocacy groups to promote responsible business conduct across sectors. By maintaining a strong voice in corporate governance discussions, the company ensures that its investments contribute to long-term value creation and broader societal progress.
Innovating in Digital Transformation
Digital innovation is crucial for staying competitive in today’s fast-paced financial landscape. Aura leverages cutting-edge technology to enhance its investment processes, improve client services, and streamline internal operations. The company integrates artificial intelligence (AI) and big data analytics to analyze market trends, assess investment risks, and optimize portfolio performance. Machine learning algorithms provide predictive insights that help refine asset allocation strategies and identify emerging opportunities. Additionally, Aura employs blockchain technology for secure transaction processing and regulatory compliance, ensuring transparency and efficiency in financial operations. The company also enhances client interactions through digital platforms, offering personalized investment solutions, real-time portfolio tracking, and data-driven advisory services.
By embracing digital transformation, Aura strengthens its competitive edge, enhances operational efficiency, and delivers superior investment outcomes. This commitment to technological innovation ensures that the company remains at the forefront of the evolving financial industry.
Fostering Transparency and Accountability
Aura is deeply committed to maintaining high standards of transparency in its investment processes and internal operations. The company ensures that stakeholders have full visibility into its financial strategies, risk assessments, and sustainability efforts. This commitment is reflected in clear, comprehensive reporting on investment performance, environmental, social, and governance (ESG) integration, and impact assessments. Regular disclosures and detailed performance metrics enable investors, clients, and regulators to understand the rationale behind Aura’s investment decisions. By fostering a culture of openness and accountability, Aura builds trust with stakeholders and reinforces its role as a responsible investment partner.
Prioritizing Sustainable Infrastructure Investments
As part of its commitment to responsible investment, Aura prioritizes sustainable infrastructure as a key area of growth. The company strategically directs capital toward projects that advance renewable energy, clean technologies, and environmentally conscious urban development. This approach not only ensures robust financial returns but also accelerates the global transition to a low-carbon economy. Investments in solar, wind, and hydro energy, alongside smart grid and energy storage solutions, exemplify Aura's dedication to a greener future. Additionally, the company supports eco-friendly construction and modern transportation networks, enhancing urban resilience and sustainability for future generations.
Championing Client Education and Awareness
Aura believes that empowering clients with knowledge leads to better investment decisions. The company actively promotes financial literacy and awareness of sustainable investment opportunities through a variety of educational initiatives. These include regular market analysis reports, sustainability-focused investment briefings, and interactive client seminars. Aura also organizes events, webinars, and panel discussions featuring industry experts to provide valuable insights into emerging risks, ESG trends, and economic shifts. By equipping stakeholders with the necessary tools and knowledge, Aura strengthens investor confidence and supports informed decision-making.
Collaborating with Industry Partners and Stakeholders
Collaboration is a cornerstone of Aura’s strategy. The company actively engages with industry peers, regulatory bodies, and governmental agencies to enhance market standards and drive collective progress in sustainability. By participating in global and regional forums, Aura contributes to policy discussions, shares best practices, and advocates for responsible investment frameworks. Furthermore, the company works alongside non-governmental organizations (NGOs) and academic institutions to foster research and innovation in sustainable finance. These strategic alliances help Aura remain at the forefront of the evolving investment landscape and reinforce its commitment to making a positive impact.
Enhancing Operational Sustainability
Aura is dedicated to minimizing its environmental footprint by embedding sustainability into its daily operations. The company has implemented measures to reduce waste, optimize energy consumption, and lower carbon emissions across its global offices. By transitioning to renewable energy sources, incorporating energy-efficient technologies, and promoting remote work solutions, Aura significantly cuts its environmental impact. Internal sustainability policies also encourage employees to adopt greener practices, such as reducing paper usage and minimizing business travel. Through these efforts, Aura not only aligns its operational model with its investment philosophy but also sets an example of corporate responsibility and environmental stewardship.
Conclusion: A Holistic Approach to Investment and Corporate Citizenship
Aura Solution Company Limited’s 10 levers of action provide a structured and forward-thinking framework that aligns financial success with social responsibility. These levers embody Aura’s dual mandate: to generate sustainable, high-yield financial returns while simultaneously fostering positive global impact. By integrating responsible investment principles with corporate stewardship, Aura creates a harmonized strategy that benefits all stakeholders—clients, communities, and the broader economy.
Through meticulous asset management and operational excellence, Aura leverages its expertise to drive sustainable growth, ensuring that investments contribute to both short-term profitability and long-term economic resilience. This approach reinforces Aura’s commitment to ethical business practices, environmental sustainability, and social progress.
By implementing its 10 levers of action, Aura not only positions itself as a leader in responsible investing but also as a champion of corporate citizenship. Its strategic initiatives pave the way for a financial ecosystem that is both lucrative and equitable, securing prosperity for present and future generations. In doing so, Aura reaffirms its role as a catalyst for meaningful change, demonstrating that financial success and corporate responsibility are not mutually exclusive but rather mutually reinforcing imperatives.
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AURA INSIGHTS







