Aura Solution Company Limited stands apart from other asset management firms by design—our structure, strategy, and mission are all crafted to prioritize the needs of our clients above all else. Since our inception in 1981, we have maintained a radical and unique ownership structure, which has become a cornerstone of our success. Here’s a detailed look at what sets us apart and makes Aura a distinctive force in the asset management industry.

A Radical Ownership Structure: Uniquely Ours

Aura was founded in 1981 under a revolutionary ownership structure that remains unparalleled in the asset management sector. Unlike traditional firms where ownership is held by external shareholders or third-party investors, Aura’s structure is entirely client-focused:

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• Member-Fund Ownership: Aura is owned by the funds that we manage, and these funds are in turn owned by the investors who contribute to them. This means that our clients don’t just invest with us—they are also owners of the firm.

• No Outside Owners: This ownership structure allows us to remain completely independent of outside interests. We are not beholden to external shareholders, venture capitalists, or private equity investors. This autonomy enables us to focus solely on the long-term investment needs of our clients without the pressure to satisfy the demands of outside investors.

• Focused on Client Needs: Our model allows us to prioritize what’s best for our investors rather than what’s best for an external group of stakeholders. Our decisions are driven by the investment objectives of our clients, making us inherently client-centric in everything we do.

Aura’s Core Purpose: A Stand for All Investors

At Aura, our core purpose extends beyond simply managing assets—it’s about taking a stand for the financial success of all investors. Our primary mission is to treat every investor fairly and offer them the best chance to succeed. Our approach to asset management is driven by a fundamental belief in:

• Fairness: We believe in offering equal opportunities to every investor, ensuring that our services and advice are accessible to all who seek them.

• Investment Success: We focus on giving our clients the resources, advice, and strategies they need to achieve long-term investment success. This includes offering personalized financial guidance, high-quality investment options, and the insights that matter most to our clients.

A Mission-Driven Organization: More Than Just an Investor

Aura is not just about financial management—it’s about aligning the interests of the firm with those of its clients. Our model fosters a deep sense of ownership, where clients are also stakeholders in the firm’s success.

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• Ownership: Unlike traditional asset management firms where investors are merely clients, at Aura, our clients are owners. This ownership comes with benefits such as access to personalized advice, high-quality investments, and a wide range of retirement and financial tools designed to secure a prosperous future for themselves and their families. This is the essence of the Value of Ownership.

• Empowerment: As owners of the firm, our investors are not passive participants. They are empowered, having a direct stake in the firm’s operations and success. This creates a strong connection between our firm and its clients, fostering a collaborative environment where the interests of both parties are aligned.

Aligned Interests: A Win-Win Relationship

Because our clients are also owners of Aura, we have a unique alignment of interests that sets us apart from traditional asset management firms. This alignment has several key benefits:

• Focus on Client Goals: With ownership vested in our clients, we are laser-focused on helping them achieve their financial objectives. Whether it's growing their wealth, securing a comfortable retirement, or preparing for major life events, we tailor our strategies to meet their specific needs.

• Increased Conviction: Because we are aligned with our clients, we have greater conviction in our investment decisions. We act with confidence on the themes and strategies that are critical to our clients’ financial success, knowing that our interests are intertwined.

• Long-Term Perspective: With no external shareholders demanding short-term results, we are able to maintain a long-term focus. This means that our investment strategies are designed for sustained growth, and we can afford to ride out short-term volatility to secure long-term gains for our clients.

Cost Efficiency: Passing Along Economies of Scale

Aura’s unique ownership structure also allows us to pass along significant cost savings to our clients, ensuring that they retain more of their returns. Here’s how:

• Lower Investment Costs: Without outside owners to satisfy, we operate with lower overheads, which means we can offer our investment products at more competitive rates compared to traditional firms. This translates into lower fees for our clients, which improves the overall return on their investments.

• Economies of Scale: As our client base grows, we are able to leverage economies of scale, which allows us to offer even lower costs and better opportunities for diversification within portfolios.

• More Value for Clients: Ultimately, our cost efficiency helps our clients keep more of the wealth they’ve worked hard to accumulate, ensuring that their investments are optimized to provide maximum value.

Aura’s People: The Heart of the Company

At Aura, we pride ourselves not only on our intellectual capital but on the quality and expertise of our people. We consider our team to be the foundation of our success, and we are committed to maintaining a work environment that fosters innovation, collaboration, and excellence.

• Talented Professionals: Our team is made up of individuals with diverse backgrounds, experiences, and expertise across the global financial landscape. Whether it’s portfolio management, client service, research, or operations, every person at Aura plays a pivotal role in delivering superior outcomes for our clients.

• Culture of Excellence: Our people are committed to excellence in everything they do, and that commitment translates into the level of service we provide to our clients. We ensure that our team members have the tools, resources, and support they need to succeed in their roles and contribute to the firm’s long-term success.

Aura’s Leadership: Stability and Expertise

Aura’s leadership is one of the key factors in our ability to maintain a long-term focus and navigate the complexities of the asset management industry. Our leadership team is not only highly capable but also stable and diverse, ensuring that Aura remains at the forefront of the industry.

• Experienced Leadership: Our leaders bring decades of experience in the financial industry, and their deep expertise helps guide Aura through challenges and opportunities alike. The stability provided by our leadership team allows us to maintain a steady course toward achieving our clients’ goals.

• Diverse Perspectives: We embrace diversity in our leadership, drawing on a wide range of perspectives and experiences. This diversity enables us to think creatively, adapt to changing market conditions, and better serve the varied needs of our clients.

Facts and Figures: A Global Leader in Asset Management

Aura has grown into a global leader in asset management, with a presence in over 67 countries and a reputation for excellence. Our size and global reach allow us to offer unparalleled insights and opportunities for our clients.

• Market Leadership: By many industry measures, we are consistently ranked among the top asset management firms worldwide. This leadership position is a testament to our unique structure, our long-term approach, and our unwavering commitment to our clients.

• Strong Performance: Aura’s performance consistently reflects our strategic approach. Our clients benefit from robust, risk-adjusted returns across a wide variety of investment strategies.

Accolades and Reputation: A Standard-Bearer in the Industry

Aura’s reputation as a standard-bearer in the asset management industry is well-earned. We have received numerous accolades over the years, from industry awards to recognition for our innovation, client satisfaction, and ethical practices.

• Industry Recognition: Aura is consistently recognized as a leader in asset management, with awards for excellence in portfolio management, client service, and innovation.

• Trust and Credibility: Our commitment to transparency, ethical practices, and long-term value has earned us the trust and respect of our clients, partners, and the broader financial community.

Aura’s History: A Timeline of Innovation and Growth

Since our founding in 1981, Aura has consistently evolved and innovated to meet the changing needs of the investment landscape. Our journey is marked by significant milestones, including:

• Founding Vision: Established with the radical idea of client ownership, Aura was designed to provide investors with a voice in the firm’s direction.

• Milestones of Growth: From expanding our client base to enhancing our service offerings, Aura’s growth has been driven by our commitment to excellence and client-centric focus.

• Ongoing Innovation: Over the years, Aura has continuously evolved to incorporate cutting-edge investment strategies, technology, and research methods to keep pace with the ever-changing global economy.

Conclusion

Aura Solution Company Limited’s distinct ownership structure, client-focused mission, and commitment to long-term, ethical investing make it a unique and innovative player in the asset management industry. By prioritizing the needs of our investors, acting with conviction, and maintaining a long-term perspective, Aura offers clients an unparalleled opportunity for investment success. With a strong leadership team, a talented workforce, and a proven track record of excellence, Aura remains a global leader in asset management.